Working Experiences

BuzzShop Private Limited Company \ Dec 2020 - Current \ Retail Part-timer

ecede1d8-8e03-472b-987a-94e18480a8381604

Buzz is a retail convenience store, located mostly at the bus interchange. The typical outlet is small in size and carries a limited stock of food, drinks, and other high-turnover products but stays open long business hours.

Job Scope:

Setting up counter and cashier
for early morning food sales and newspaper
Doing Stock in of items
Doing Stocktaking and Ordering
Topping up items on shelves
POS Systems closing and opening
Communicate with customers

Learning Points:

The daily operations in Buzz
Multi-Tasking (selling, packing and cashiering)

Club Rainbow (Singapore) \ March 2020 - July 2020 \ Community Partnership & Marketing Department Intern

Club Rainbow (Singapore) is a non-profit organisation, Which conduct numerous events and programmes to support and empower children with chronic illnesses & their families.

Job Scope:

Content generation
(For marketing communications and creativity for Blog, LinkedIn, Donors)

--> Construct timeline of upcoming events
--> Design poster or infographic for upcoming events/cerebrations
--> Produce creativity communication materials using Canva

I constructed a timeline of upcoming events (eg. world Autism day) with an event description and possible campaign ideas, Next, I would start few different designs to generate content for marketing tools (poster, video, infographic) relating to the upcoming Club Rainbow campaigns events. posters based on the event and even our monthly education topic on our beneficiaries which require me to research more on the event's history, using design platform like "Canva".

Donor Engagement
(Connect, Interact and Retention)

--> Sort, Edit and Filter of donor’s data on excel sheet
--> Retention through telemarketing
--> Doing the SOP script as part of business contribution
--> Follow - up on retention calls
--> Email/sending out Thank you letter

Using Club Rainbow's past year donors list, I was asked to sort them based on their donation cycle, Next was the editing of the excel sheet to identify their first name, follow up by filter of donor’s data from completing the cycles and not completing the cycles.

Once that is done, I would require to do retention on donors that fail to complete its donation cycles through telemarketing. It is also the first time that Club Rainbow uses telemarketing to contact the donors. Therefore, being the first person tasked to do it, I was nervous and unsure. Since it was a challenge when I was only given a draft script to refer to when calling and this was not sufficient at times when I need to answer donors’ enquiries. However, after numerous calls, I understood how to respond appropriately and was receiving tips from another supervisor at sounding more confident on the phone. Given my hands-on experience of engaging with the donors, I was assigned to create a new standard operating procedure (SOP) calling script as a form of business contribution. (See photo below for some sample)

Follow - up on retention calls,
And sending "Thank you" letter
to donors.

Corporate Engagement through LinkedIn
(Research and Identity, Cultivate, Maintain)

--> Posting content generated marketing materials
--> Helps to identify possible partners
--> Interact with existing connections

As LinkedIn is one of the main platforms for us to capture potential business corporation, we need to consistency update our pages, build an excellence first profile impression and connect with more people while maintaining the built relationship. Our content generated marketing materials is one of the drives as we would be posting on our LinkedIn Page. Using Linkedln could also help us, identity people, to connect with and interact with existing connections.

Online/Peer-to-Peer Campaigns
(Current affairs/trends and connections) working with external partners)

--> Giving. sg (online campaign) - “Thank you” video
-->CRS families Video Feature - June 2020
--> NVPC Message

Furthermore assisted in several small campaigns, for instance, the “thank you” video campaign working with an external organisation (Giving.sg), in reaching out to beneficiary using Mailchimp encourage them to film a short video clip of them saying thank you to the donors and company whom being supporting us as one of our marketing content. What I do is to firstly, learn the navigation of the website form for the video submissions, then try sending one out. As Giving. sg will be the one consolidate all the video and combine it together, I have created a guideline manual for our beneficiaries' families to follow.

The CRS families Video Feature - June 2020, Where I helped in connecting the beneficiaries with our teams ( my supervisors and two external writers), working on content ideas to put up, doing transcript and guiding our beneficiary into the filming process. This was in the late April, I was giving a new campaign on the “June video feature about covid-19” which I would need to engage the beneficiaries' parents with a series of interviews and collection of several video recording clips as to publicity on how lives have changed for them before and after COVID. Being in this project allows me to have direct interaction with the beneficiaries’ parents and to understand how they are affected by covid issues. The interview will be done through our zoom meeting which will be recorded, transcribed and assisting them in filming their environment, once both recordings and video are collected we will then compound it into one video. One of the challenges for this is communication and time management, since we are unable to visit the families homes the parents would need to

Others duties:
--> Propose Social Media Marketing Plan 2020
(Draft an SM plan for the company with statistics and action plan, As a form of business contribution, Identify competition and market trends, doing research and others)
--> Assisting in "ride for rainbow"
(Mass messaging sign-up rider, on the changes made for the events)

(CRS Project)

The PwC Digital Disruption Workshop on Data & Analytics and on Digital Trust and Cybersecurity provide me useful knowledge and skills I need to the better handle the data during my internship and could be applied to future jobs to support with the in-house PDPA training courses. The benefits of these training enable me to better ensure the safety of the data, preventing it being leak out to the public especially when using MailChimp and other free services to save and share our data to external partners. Apart from getting a better understanding on how to protect the company data, it also helps me to understand how to use certain data to its best efficiency and also how to know whether the information on the website is safe and correct.

Skills obtained:

Telemarketing Skills
Content Generation/Writing
Creating an SOP of telemarketing retention script
Marketing Research Skills
Transcription Skills
Designing Posters
Social Media Marketing Skills
Produce creativity communication materials using Canva
MailChimp

Learning Points:

Importance of Branding
How to design a more professional yet interesting marketing posters
The power of retentions and the impact of it
How to research to gain a deeper understanding of the content
The difference between social marketing and business marketing
Effectivity making used of online meeting

Betsubara \ September 2019 - January 2020 \ Service Staff Part -Timer

Betsubara is a food desserts company that sells Hokkaido milk ice cream flavours directly from Japan. There are two outlets in Singapore and the one I works at is located at Jurong Point.

My Job Scope:

- Serving Ice cream, roasted marshmallow,
- Taking orders from customers,
- Handle cashiering and POS system.
- Entrusted to manage a one-man shop.
- Upheld outstanding food hygiene, cleanliness
and customer service.
- Multi-task, independence
- Does stock-takes and order.

Even though it was a short 5 months of experience due to the start of the Internship, it was a good experience as I get to experience working with different bosses and get to know more people. It had helped me growth personally on my patience and service skills.

Learning Points:

I learnt how to scope the ice cream nicely
Independent
Able to work well under pressure
Able to Multi-Tasking

Hurray Kids \ November 2017- December 2019 \ Childcare Teacher Freelances

Hooray Kids is a Children's Events, Party and Enrichment company that provides services to the masses and corporations such as Special talents and activities for your event, Face Painting, Henna, Balloon Twisting, Games Master, Art and Crafts, Mobile School Parties, Music and Movement, Theme parties Kids at Work.

In Hooray Kids, there are several roles:

1) For Art & Craft job scope:
- Planning and coming up with creative and educational art craft activities/lessons.
- Pre-prepare on the necessary materials.
- Guiding and monitoring the craft to children (age under 12).
- Attending to 4-5 children at once.

2) As for the floater:
- Assist & communicate with the art & crafts area or face painting, when needed.
- Engage the children and their parents in activities.
- And encouraging all children into playing together.
- Create interactive game activities, with consideration of safely, available items and spaces.
- Create a welcoming and inspiring atmosphere.

3) In the field:
- Set up the play area with toys and book ( bouncing castle and trampoline etc).
- Facilitate the children and ensure safety.
- Gather all children into storytime reading (preread story).
- Playing with the children.
- Provide tools and resources for children to use and explore during play activities.

4) Face Painter:
- Preparing paints equipment for ownself.
- Communicate with the children and parents on the art design and possible area to paint on.
- Creating small talks with children.